Customers can purchase products directly from BoySmells.com. For us its about playing, discovering, and re-expressing into the world. Get help with questions, orders or returns. The Post-Pandemic Opportunity in Fragrance, How to Sell Menswear to Women and Womenswear to Men, How Digital Beauty Brands Are Making Wholesale Work, 2022 The Business of Fashion. INFLUENTIAL RETAILERS LIKE FORTYFIVE TEN IN DALLAS (PICTURED), TENOVERSIX IN WEST HOLLYWOOD, AND BYGEORGE IN AUSTIN PICK UP THE COLLECTION. Bummer.. Would not buy again.. To highlight the specific challenges Covid-19 presents, I spoke with four small-business owners with varying digital footprints about what its been like to handle the surge in online shopping over the past few months. Its what my Instagram Explore page seemed to suggest one day, surfacing a Reel announcing the sold-out launch of something you never see what from someone who seemed optimized for the platform: excited for their own success, unburdened by the intensive labor it mustve taken to get there. Website www.boysmells.com Ownership Status Privately Held (backing) Financing Status Venture Capital-Backed Primary Industry Other Consumer Durables Other Industries Specialty Retail Other Apparel Primary Office 1202 Venice Boulevard Los Angeles, CA 90006 United States Want detailed data on 3M+ companies? Upgraded party favorites, Sparkly Standouts The name Boy Smells came to us as the perfect juxtaposition to our signature pink packaging, teasing that the candle youd find inside would definitely defy norms. +Free Shipping every day, no minimum purchase required. Alex Murdaugh sentenced to two life terms for murdering his wife and son. Gourmet, monogrammed or personalized items also cannot be returned or exchanged. To complement her song about living slowly and purposefully, this candle is earthy, dark, and intense. Offer valid on saks.com only (excludes Saks Fifth Avenue stores, Saks OFF 5TH stores, Even with that guarantee in place, the Boy Smells team doesn't skimp on description or evocative details. Everyone was home and like, S, if Im going to be here, Im going to need a candle, and it became a supply chain issue.If we hadnt put those things into place, we wouldnt have had as much growth, and we would have been more struggling to survive as a business rather than keeping up with demand, he added.Herman and Kien changed web platforms, from Squarespace Inc. to Shopify Plus, which offered data insights into inventory, customer behaviors and software integration. Before Boy Smells candles were sold in some of the most fashionable stores in Los Angeles and celebrated by New York Magazine, Apartment Therapy and Glamour, founders and life partners Matthew Herman and David Kien made them by hand out of their home in Pico Union and doled them out to friends. It was undoubtedly my favorite fragrance of 2021, and it's a top contender on my best of 2022 listand we're just getting started. This journey is supported by the products we use every day. By rejecting expectations embedded in the social fabric, we access our true power from wherever we find it. In this Boy Smells candles review, well figure out whether or not this brand is worth the hype. Quicklook. At the end of 2019, they decided to prioritize direct-to-consumer sales. BLANCHY. Discount code cannot be combined with the offers applied to the cart. (Direct messages admittedly got a bit messy. HINOKI FANTME DEBUTS AND BECOMES AN IMMEDIATE HIT. We donate to a variety of charitable organizations that reflect our inclusive values, most notably with our yearly collaboration with The Trevor Project. $30.00 - $98.00. This website uses JavaScript to apply discounts. We went from having maybe 10 online orders a day to 200 or 300, he says. "We are mixes of parallel but often conflicting ideas, layers of tastes and wants, what we call personal mixology," Herman tells us. Our open rate and click-through rate data support our instincts.Theres one other area in which Boy Smells carved out a competitive edge. View designer exclusions Instead, the earthy scent of cannabis is complemented by white musk, tulip, suede, and amber. And Im on the other side of the table of wearing like La Tulipe by Byredo, something very feminine and floral. Editors' Pick. With cautiously optimistic predictions about the state of the world this summer, it's an ideal time to take some scents for a test drive. [E-commerce] was never a huge part of our business. I know Ive spent more online this year than I did last year, [because] Im not eating out, Im not traveling Im not spending the way that I used to.. Boy Smells Woodphoria Eau de Parfum Travel Spray. BE AGENTS OF CHANGE Boy Smells is deeply committed to social and ethical responsibility. Items may not be available in Puerto Rico. Win whats next. Suede Pony, my personal favorite in the collection partly because of the brilliant name, is listed as a brazen expression of brushed leather, hazelnut and violet and it is brazen indeedwhen I first smelled it, I actually said, "Oh my god," aloud in my empty apartment. According to data from Empire State Development, small businesses those with less than 100 employees represent 98 percent of all businesses in New York and generated more than $1.5 billion in economic impact statewide in 2019. Hypernature defines Boy Smells aesthetic as much as its core philosophy to conceive and develop products, always combining the best of mother nature with the most radical innovations in science and technology. Finally, we took to Reddit. Gender and identity are no longer static. $98 COWBOY KUSH EARTHY/SPICY Best seller $38 | $88 Scentensity 12345 COWBOY KUSH MAGNUM EARTHY/SPICY Best seller $88 | $38 Scentensity 12345 WOODPHORIA WOODY/FLORAL New! Here, comments show satisfaction with its subtle but pleasant aroma. Shop. CPAC used to be a barometer. Boy Smells The Fantome Candle $48.00. As sensitive as people are [about] where their political vote goes, they have to realize that where they choose to shop has as much significance., Boy Smells co-founder Matthew Herman, who launched the brand in 2016 with his partner, David Kien, was taking press appointments in Paris when it became clear that the spread of Covid-19 was about to shut down the global economy. How can you commit to one style, one type of fragrance, when you're not just one type of person? We surveyed our in-house team of scent specialists (our staff) to test the scent intensity, or Scentensity, of each candle when lit (aka hot throw). Should you. "For example, Tantrum is a retelling of the Greek myth of Pandora, whose yearning and curiosity starts and explosive punishment of humanity at the hands of Zeus," he says. After receiving your RA#, youll have 30 more days from that point to return your product. This website uses JavaScript to apply discounts. Founded 14 years ago by Christine Onorati, the stores day-to-day operations were being handled by her husband, Vincent Onorati, when Covid-19 struck. Woodphoria was launched in 2022. To keep an eye on your order, youll receive tracking emails once its processed. MORE MISSES THAN HITS, BUT THE PRODUCT AND THE BRAND EVENTUALLY COME TOGETHER, CARVING OUT A NEW GENDERFUL UNIVERSE. $30.00 - $98.00. Each week, we explore unique solutions to some of the world's biggest problems. Courtesy of Boy Smells. The brand is widely recognized for its unisex candles that treat your eyes and nose with stunning tumblers and unique fragrances. What you see here scratches the surface Valid on shipments to US addresses only. The now-10-person company invested in a planner and a CFO, launched a new collection in September, and remains structured for further growth in 2021. I describe it as what heaven must surely smell like. Additionally, they reevaluated their brand platform and identified their key values, centering them on the LGBTQIA community, identity and equity, then amplified those values in the companys marketing materials and campaigns. Even people in my family, they dont buy books there but they get all this other stuff. Customers receive free shipping on orders over $48. Take a quiz to get expert recommendations. 7 Cargo Outfits Were Wearing All Season Long, 6 Editor-Approved Spring Date Night Looks, New-at-Saks labels, fitness accessories & more, Women's Designer Activewear & Workout Clothing, Women's Designer Leather & Faux Leather Jackets, Womens Designer Puffers, Parkas & Quilted Jackets, Womens Designer Cocktail Dresses & Evening Attire, Women's Luxury Designer Lingerie & Shapewear, Women's Designer Swimsuits & Beach Cover-Ups, Refine by Department: Men's Grooming & Fragrance. Boy Smells' headquarters is located in Los Angeles, California, USA 90006. Millions turn to Vox to educate themselves, their family, and their friends about whats happening in the world around them, and to learn about things that spark their curiosity. The timing was fortuitous. Youre not seeing a lot of other candle brands talking about dismantling gender norms., 11150 Santa Monica Boulevard, Suite 350 One user gave a well-depicted analysis of the brand, arguing that its candles are more for people who enjoy sweet scents: They are pretty sweet smelling candles, if you arent into that, then Id try another brand! The quality was pretty great for both and had a strong throw when burning. The brand uses FedEx Ground as its US carrier. The Spring Accessory Selector Not valid on Hawaii or international shipments. Out of the Boy Smells scented smells, the Kush candle seems to be the most popular. Her sales doubled during lockdown, which means shes had to shave more off her profit margins to spend money on not only marketing to retain those customers but also on product development, production, logistics, and inventory management. Boy Smells' CEO, David Duplantis, currently has an approval rating of 50%. On a scale of 1 to 5, five being extremely strong, our scent specialists evaluated the scentensity of a standard 8.5oz candle so you can make an informed selection. Women; Men; Kids; New Arrivals; Customer Service. Its stylish and is sold at prestige beauty retailers such as SpaceNK and Nordstrom, adjacent to legacy brands like Diptyque but at a lower price point. Lets get into the positives first. Boy Smells Headquarters 1202 Venice Blvd Los Angeles, California90006 Driving Directions Boy Smells Summary ABOUT Overview Boy Smells was founded in 2017. Its effortless and uncomplicated, no shame in our Unmentionables collection. Woodphoria by Boy Smells is a Woody fragrance for women and men. At the end of 2017, Boy Smells launched, Unmentionables their first collection of intimate apparel, a new direction in the brands study of closeness. Cookies collect information about your preferences and your devices and are used to make the site work as you expect it to, to understand how you interact with the site, and to show advertisements that are targeted to your interests. Now its all about Trump. Recontextualizing scent to reflect modern identities, stands to help you step outside of outdated constructs and take ownership of your own "hypernature" accessing your truest and most mighty self. DOLCE&GABBANA The duo started experimenting with candle-making in their kitchen, and from there, their passion was unveiled. Other scents in this collection include Boy Smells Cowboy Kush, Italian Kush, Cashmere Kush, and Purple Kush. If youre a fan of these unique florals, check out the Boy Smells parfum in Rose Load. Boy Smells Lanai Candle $32.00 Buy Now Another scent that boggles and almost intoxicates our brains is Boy Smell's Kush scented candle, for obvious reasons. Boy Smells is sold in over 300 locations worldwide, but as brick-and-mortar companies began closing in mid-March, the company told Business Insider that nearly Contact Who is Boy Smells Headquarters 1202 Venice Blvd, Los Angeles, California, 90006, United States Website www.boysmells.com Revenue <$5M Industry Apparel & Accessories Retail Retail The companys direct-to-consumer business is thriving. Be first to know of new launches, subscriber exclusives and other titillating news. Classic jewelry to wear now & forever, Marc Jacobs Designed to unleash your inner heavenly entity, it's described by Boy Smells as celestial bursts of flora and musk. Our top performance labels. THE BIGGEST RETAIL PARTNER ROLL OUT TO DATE. 112. Herman safely made it back stateside, and by March 17, we were up 1,500 percent in direct-to-consumer candle sales, he remembers. Both moves are aimed at fulfilling the labels ambitions to become a larger-scale lifestyle brand based on what the brand refers to as genderfulness, or, the refuting of outdated gender expectations. They didnt have access to their retail space (or the inventory inside) during lockdown; their landlord, who collected each months full rent, didnt let them back inside the building until the beginning of July. Boy Smells celebrates the complexities of modern identity with products that channel masculine and feminine together. Crystal-covered styles, Pearls You have P.F. Youd be forgiven for thinking that now, maybe more than ever, its easy to run a small business. I couldnt believe the amount of puzzles we sold those first few months, Vincent Onorati says. In the years since it's added dozens more to the rangeas well as Unmentionables intimate wear and the Genderful Fine Fragrance collectionat a seemingly breakneck pace. Our favorite coordinated 'fits, The Shoes of Spring This Boy Smells candles review appreciates the brands purpose. The program assumes both digital literacy and technological access but doesnt guarantee them. Message and data rates may apply. A full size chart is available on the companys website. Well take a look at its mission, products, customer ratings, promotions, and more, so you can decide if its trendy candles are worth the buy. With underwear, perhaps more than any other category, binary ideas of gender are used in marketing to consumers. SLOW BURN, THE COLLABORATION WITH KACEY MUSGRAVES DEBUTS TO MAJOR FANFARE, BECOMES A BEST SELLER AND ARGUABLY, THE UNOFFICIAL CANDLE OF THE WFH YEAR OF 2020. 2023 Boy Smells, LLC. It was something we did because we had to, Vincent Onorati says. Fortunately, there are people who understand. Offer valid at saks.com and in Saks Fifth Avenue stores only. Boy Smells celebrates the complexities of modern identity with products that channel masculine and feminine together. SOFT COTTON JERSEY UNDERWEAR THAT SPANS FROM XS THROUGH XXL. You also agree to receive marketing emails to the email address you provided above. Global quarantine measures and the resulting surge in online sales might seem like a boon at first glance, but they present a host of additional challenges for small-business owners. Its nowhere near as easy as just hitting a button, especially during a pandemic. This Boy Smells candles review found that the company does not ship internationally, only to the US and Canada. The Boy Smells Wick Trimmer helps to reduce soot and smoke. Spend $800, Get $200 But what did we expect from a company with such an emphasis on expression? Thursday, March 2 through Sunday, March 5, Spend $400, Get $100 newly created account to redeem the promotional code. Offer not valid on Rush, Next Business Day or Saturday delivery orders. Editors' Pick. FRIENDS AND FAMILY MAKE UP THE BULK OF ONLINE SALES, AND ITS SO APPRECIATED. How I wish I could be a signature scent person. The really hard part during Covid was that so many businesses moved online, so I had to decide where the cutoff point was [with wholesale accounts]. From routines to rituals, Boy Smells renews the personal care routine by creating rituals from the otherwise mundane experience. According to its website, its mission is simple: We wanted to have products that were embracing masculine and feminine simultaneously in a simple and straightforward way that wasnt overtly targeted to one gender.. Theyre all part of a growing scented candle industry thats expected to generate $4.2 billion worldwide by 2025. Boy Smells is currently carried in over 750 retail locations (300 in the US alone), across 35 countries on 6 continents. You can also contribute via. Enjoy Free Shipping On U.S. Orders Over $75, Unmentionables Buy 3, Get 20% Off, Buy 5, Get 30% Off. Additionally, Duplantis says Herman and his co-founder David Kien operate Boy Smells like a fashion brand pairing core products with limited edition product drops, such as its collaborations with Musgraves and fashion brand Ganni. The five-year-old business says it has more than doubled its sales this year with wholesale growing 305 percent year-over-year. "This fable says 'dont stir the pot'but using our voice to speak out and questions what is right is the only way to affect change. Aziz: I love it! BoF unpacks the key players. Elon Musk thinks were close to solving AI. Limiting fragrance to gender is silly, which is why Boy Smells invented products that are fluid and inclusive. "We will for sure be entering a new reality as new people, changed and evolved by the past year," Herman says. What Beauty Professionals Need to Know Today, Why Everyone Is Obsessed With the Bold Glamour Filter, Olaplex Expects Net Sales to Fall 15 Percent in 2023, The Companies Behind Fashions Biggest Fragrances. And those personal tastes, he added, should be celebrated. The brand launched a fragrance collection in March 2021. Add it to your cart for $18. These are common practices for online businesses, but again: You need the margins to sustain them. Herman: Were a personal product brand for a world where binary principles are no longer relevant; we fight sexist ideas and for the freedom of authentic expression. Wide range of uniquely scented candles and cologne de parfums, The brand uses all-natural ingredients to formulate its wax, All products are paraben and sulfate-free, Return fees are the customers responsibility, Customer reports of weak scents and short burn times. We will take an additional 10% off your order when you create an account. Then the anti-racism books became super-popular in mid-summer, and we couldnt even keep up with the demand the publishers had to reprint. Discount code found, it will be applied at checkout. Spring/Summer 2022 saw more gender-fluid runways and brands move away from marketing to single genders. Boy Smells' new fragrance collection goes by "Cologne de Parfum," in keeping with the brand's signature juxtaposition of masculine and feminine olfactive notes. !, On the other hand, one customer was disappointed with the lack of fragrance: This candle will do best in small spaces. Gender-neutral positioning is gaining increasing traction in fashion and beauty spaces.